Three (3) Tips For Creatives Looking To Break Into The NFT Industry – This article has no financial advice and is educational. Before investing in any digital assets, please consult your financial advisor.
The latest trend in this blockchain was the increase of non-fungible tokens (NFTs), representing digital possession of unique objects such as art, music, game skins, and more. Over the last 30 days, over 100 million dollars have been sold for NFTs, with prominent figures such as Grimes, Steve Aoki, and 3LAU selling in millions of dollars. The industry has grown by more than 300% since last year. It has caused a frenzy between creators, collectors, and speculators who want to share their talents and present their collections.
During celebrities’ launches, the industry was born from a niche sector of creators with recognition of new technology (see the latest innovative release by Kings of the Leon). Blockchain technology is an immutable and expandable way for fans around the world to sell and authenticate art. Nevertheless, it is important to understand the industry’s landscape and which paths provide the best opportunities for new artists to connect with new fans while anyone can create and sell the NFT.
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I spoke with JN Silva, the winning customer roster of Sony, Nike, and Spotify, and ThankYouX, the great artist, to learn more (whose art has been collected by Elon Musk, Zedd, and Paul McCartney, to name a few). Together, the duo collaborated on their first NFT drop, “Thank You, New York,” on NiftyGateway, the popular NFT platform. This was the first collaboration between a photographer and a fine artist, which demonstrated the versatility of NFTs in the execution of a creative vision.
After a successful first campaign, JN Silva and ThankYouX just released the second NFT drop on NiftyGateway earlier today.
As pioneers in the industry, their objectives are to help educate newcomers and help all artists worldwide be included. Three of their main tips are here.
1. Make use of the NFT
There is no better place to go from the start than to the NFT artist community directly. Between dozens of daily Clubhouse chats to a vibrant Twitter community, aspirational NFT artists can connect and obtain advice from already semi-state artists in the industry, often hosted by Silva and ThankYouX.
“Given the emergence of the industry, the educational travel is often fragmented. Silva explains. It is much easier to start and jump in after artists you like and see how the community interacts. The best part is a relatively small community so that everyone is usually happy to help each other. You can DM an artist if you need anything, and you will more than likely find a box with helpful advice.
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ThankYouX adds, “JN and I met a mutual friend’s introduction. The ethos of the early NFT community is based on relationships and mutual support. We all enter a new sphere of entrepreneurship and artistic possibilities, which can often be daunting. My recommendation is to get the community involved.”
2. Stay true to your offerings.
Like any booming market, there might be temptations to launch an NFT that reflects the latest hype story. One thing to remember is that the industry brings together some of the world’s most talented and undiscovered artists on the creative side. The industry will inevitably become more competitive as it grows.
ThankYouX says, “If you do not hear back of certain NFT launchpad, my best advice is not to be discouraged. Oddly enough, it did not reflect your art but rather the mad struggle that most firms and artists have experienced over this hyper-growth period. There are democratized platforms that enable you to list the art of dropping and more competitive platforms immediately. Each has various advantages and disadvantages.”
“We succeeded in our first goal, thank you, Silva because we were genuine in our artistic strength and our shared vision. While I encourage any new NFT artist to push limits, you and your desired message must remain authentic.”
3. Your market
Many of the leading NFT artists, such as Beeple, are always on Twitter and other social media platforms to engage with their fans. As part of this process, it is easier to sell art when making a personal relationship. The artist behind the work is not only appreciated but also appreciated. If you’re starting right away, take time to market yourself, even if that means keeping your relationships up to date.
“Word of mouth and social dynamism can help to start a career of an artist in the NFT market,” says ThankYouX. The market’s beauty is that everyone can buy artwork. This means your supporters can be friends, family, NFT members, or even members of the larger crypto community. Consider your story, your story, and what you want to portray, even if you are semi-anonymous.”
“Many artists in the space and not natural marketers are introverts,” Silva adds. That’s all right. There are ways to market yourself without too much exposure to yourself. I look forward to genuine links with a few people who can market your message for you. The community supports greatly. The first step is to reveal your presence and make an effort to grow consistently.”