Four (4) Advanced Ways To Drive Traffic To Your Website With Strategies – When traditional traffic sources fail to bring more visitors to your site, it’s time to step up your game. To increase the volume of site traffic, try these four methods.
Content marketing allows you to focus on the core problem you — or a product — solves in dozens, if not hundreds, of creative ways. Online articles (including guest blog posts), infographics, ebooks, white papers, case studies, and audio or video productions are all part of this category.
Content marketing is a successful strategy. It produces three times the number of leads as traditional outbound marketing while costing 62% less. So, what is the key to successful content marketing? Increasing the value of everything you made. If you’re not sure how to add value through content marketing, ask your current customers or list members what types of content they’d find helpful.
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According to Jim Yu, CEO of content marketing firm BrightEdge, “the key to content marketing success is to present the right content to users at the time they need it engagingly, across all channels they visit.” Also, make sure you’re regularly publishing. If you only cover one subject, you should publish at least once a week. Publish at least twice a week if you cover two topics. Publish on the content categories that will attract the right audience every day, if possible.
Campaigns involving influencers
Influencer marketing is a type of marketing that relies on key figures to spread your brand’s message to a larger audience. Instead of directly marketing to a large group of consumers, you inspire, hire, or pay influencers to spread the word for you.
Why did you go with this strategy? Over 80% of marketers who used social media influencers found it to be effective. Customers acquired through this channel are 37 percent more likely to be retained than those acquired through other channels.
“By 2020, influence will be at the forefront of marketing efforts,” says Ted Coiné of TalentCulture. “It’s the most effective form of ” there is, and no TV or Facebook ad buy can compare when combined with a solid content strategy.” So, where do you look for influencers? Free tools like Moz’s follower wonk and BuzzSumo can help. Kred, Klout, PeerIndex, GroupHigh, Little Bird, and Keyhole are examples of fee-based research tools.
Geo-targeted IP-specific online advertising
The method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her current location, such as country, region or state, city, or metro code or zip code; organization; IP address; service provider (ISP) or other criteria is what we’re really talking about with IP-specific advertising.
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Geo-targeting can help you boost the engagement and conversion rates of new marketing campaigns. Geo-targeting allows for more complex measurement and personalization than is possible with traditional media. Here are some good places to start with location-based targeting:
- Offer visitors in specific geographic area incentives (sales, discounts, and promotions).
- Visitors can be targeted with messaging based on their proximity to a store, a physical office, or a competitor’s location.
- Distribute marketing messages tailored to specific advertising media markets in your area.
- Create a language that is tailored to a specific geographic location.
QR codes are an additional way to collect contacts for your traffic-driving efforts. QR codes work similarly to bar codes in that they give a smartphone or tablet user instant access to a specific web page where they can read the message and proceed to the next step. The QR code can be thought of as an invitation to a user to begin the offline-to-online transition.
According to Jamie Turner, co-author of Go Mobile (Wiley 2012.), QR code marketing is one of the easiest strategies to get started with. However, to direct smartphone users with a QR code, you must have a mobile website (in addition to a standard version).
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The plan comes before the QR code: Where will you send users, and what do you want them to do once they arrive? Before you start a QR code marketing campaign, you need to know the answers to those questions. Furthermore, the QR code must be large and clear enough to be scanned by even low-quality phones. There should also be a clear indication of which mobile devices are compatible with the QR code. If it’s only for Android, iPhone users will be annoyed if they try to scan it and receive poor results.
Creating the QR code, you’ll use is probably the most straightforward part of the process. It won’t cost you anything because QR code generators like QR Stuff and Kaywa QR Code are available for free online.
What are some examples of QR code applications? Consider the following:
- Include a QR code on your website’s Contact page so that visitors can save your contact information to their smartphones.
- Add a QR code to your business card so that people can get your contact information right away (or respond to a lead-generating offer).
- Include a QR code (or several QR codes) in your webinar presentation to encourage audience participation.
- To drive traffic to your website, include a QR code on your LinkedIn and Facebook pages.
QR codes can also be used on direct-mail pieces to help you collect useful data from your campaigns. The scans can tell you which offers are the most effective and which geographic areas are the most responsive. This information can help you improve your next campaign.