Are you looking for Instagram statistics to guide your strategy in 2021?
Since it is one of the most rapidly evolving sites in all of the social media, and trust us when we say that a lot happened in 2020, how you handle Instagram in the future will be influenced.
We’ve compiled a current list of Instagram stats to assist you in making the most of the platform in 2021.
Instagram user and usage statistics
To begin, consider the following simple question: how many people use Instagram?
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By the end of 2020, Instagram had surpassed 1 billion global users. This significant accomplishment, which used to be reserved for the likes of Facebook, demonstrates Instagram’s tenacity. Instagram’s user growth has been consistent and shows no signs of abating.
So, in comparison to other social media apps, how many people have downloaded Instagram? According to Sensor Tower info, Instagram was among the top five most downloaded apps in both the App Store and Google Play last year. The app got 13 million downloads in just the second quarter of 2020. As of January 2021, the app is only second to TikTok in terms of downloads in the App Store. (On occasion, sparring with Facebook)
Let’s look at some Instagram statistics and see who is using the site. According to recent social media demographics, the user base is predominantly female (34.3 percent) and under the age of 34.
Despite the involvement of older users, Gen Z and Millennials continue to dominate the platform. Statista’s most recent Instagram statistics reaffirm this point.
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Instagram is well-known for its devoted user base, as well as its appeal to a younger audience. For example, 63 percent of Americans claim they check Instagram at least once a day. Combine this data with the findings of an Australian survey, which discovered that the average Instagram user spends at least 7 hours a week on the platform.
Key takeaways
- Instagram’s user base has been steadily growing, especially among the younger demographic.
- In addition to the above argument, Instagram users are among the most devoted in how much they log in.
- The sheer volume of app installs emphasizes the significance of mobile optimization for your Instagram marketing campaign.
Instagram content statistics
In the past, the Instagram algorithm has caught advertisers off balance, and this trend appears to be expected to continue in 2021.
According to recent Instagram data, organic engagement has dropped from 1.60 percent in 2020 to 1.40 percent today. The average interaction rate, according to RivalIQ research, is 1.22 percent. Is it possible to condense a long story? Organic contact is no longer as prevalent as it once was.
So, what types of content should brands prioritize in order to tackle the phenomenon of lower scope? Carousel posts have the highest interaction rate (1.94 percent), followed by photographs (1.74 percent) and video posts (1.74 percent), according to Bannersnack research (1.45 percent ).
This can come as a surprise given how little is said about Carousels in relation to Reels or Stories.
Video content, on the other hand, is becoming increasingly common. During the COVID-19 pandemic, there was a surge of interest in binge-watching content, with 70% of advertisers planning to increase their video expenditure. This follows the introduction of Instagram Reels and the challenge of the TikTok rivalry.
TikTok (29%) narrowly outnumbers Instagram (25%) as the most popular social networking platform among teenagers in this category. In terms of content, Instagram will likely continue to promote Reels. With the prospect of Reels commercials on the horizon, brands should think about dipping their short-form video into both Instagram and TikTok rather than just one.
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Instagram claims that 500 million users use Stories every day, with brands accounting for one-third of the most-viewed stories. Stories should be a part of your content strategy because they encourage brands to “jump the queue” in their followers’ feeds and are unaffected by the Instagram algorithm.
According to our results, the best times to post on Instagram are Wednesday at 11 a.m. and Friday from 10–11 a.m.
Posting while the audience is most likely to be involved should be best practice. Sprout Social, for example, will help you with this.
Key takeaways
- Your content strategy should prioritize stories, carousels, and short-form videos.
- With so much content and so much competition, even the most minor aspects of optimization (think pacing, captions, and bio) are important.
- As engagement rates decline, brands should consider using Instagram advertising to complement their content.
Instagram advertising statistics
As shown by the Instagram statistics above, social ads are becoming more popular.
According to a report conducted by Smartly.io, half of all marketing teams spend half of their marketing budgets on social advertising. In fact, 29 percent of marketers report that Instagram is where they spend the majority of their advertising dollars.
According to Merkle results, Instagram Stories ads for brands have recently performed exceptionally well. ACCORDING TO THEIR Report, in Q3 2020, story advertising accounted for 35% of brand impressions and 29% of the total Instagram ad budget. It’s also worth noting that, despite their recent rise, Stories ads have a lower-than-average CPM.
Another intriguing Instagram statistic from the Merkle report is the number of companies that run Facebook and Instagram ads at the same time. In fact, Instagram accounted for 33% of Facebook ad spend and 36% of impressions for brands running campaigns on both platforms.
Meanwhile, a recent Socialbakers survey found that the cost per click (CPC) for Instagram Feed (down 20% year on year) and Stories ads (down 15% year on year) has decreased.
However, we can’t talk about Instagram statistics without listing influencers.
While some have questioned whether influencers can withstand the test of time, the numbers speak for themselves. According to Instagram, 87 percent of people say an influencer affected their purchasing decision. They also say that 70% of “shopping fans” use Instagram to discover new items.
Even if people don’t buy directly from influencers, there’s no denying their contribution to Instagram being a shopping destination. According to MediaKix, the most powerful influencer material for those who purchase from influencers is daily picture posts (78%) and Stories (73%).
Key takeaways
- Instagram’s ad network is rising in popularity, but not quite to the same extent as Facebook’s.
- Every year, new ad types emerge, giving advertisers more creative control of their campaigns than ever before (signaling both challenges and opportunities).
- Despite rumblings from critics both before and after the pandemic, influencers still have staying power.
Instagram statistics for brands
Finally, here are some general Instagram figures for brands to keep in mind in 2021.
According to a frequently cited statistic that has increased year over year, ninety (90) percent of people now follow a business on Instagram. Look no further than the consistent roll-out of new business features and shopping options for e-commerce merchants to see how the site is becoming more brand-friendly.
This could explain why Instagram has become the most popular platform for gaining brand followers. This not only demonstrates how to sell products on Instagram, but it also provides customer service and assistance.
However, bear in mind that Instagram is no longer just a B2C platform; in the last year, 46 percent of B2B content marketers used organic Instagram.
Though not as well-known as LinkedIn (95%) or Twitter (86%) among B2B professionals, Instagram’s popularity is increasing. Company influencers and SaaS marketers, for example, are staking their claim on the network gradually but slowly.
Key takeaways
- Organic Instagram is useful for both B2C and B2B brands in terms of brand awareness.
- More users than ever before are following brands on Instagram, meaning that the platform will one day compete with Facebook in terms of shopping and advertisement.
- Even if Instagram doesn’t generate direct sales, it’s still an essential part of every social media funnel for informing and cultivating consumers.
Which Instagram statistics stand out to you?
Listen up: Instagram is a rapidly growing and changing social media site.
Knowing how to adapt is important for getting the best out of the platform. Hopefully, the Instagram statistics above will help you master the platform this year.
If you’re still searching for ideas or advice on how to make the most of 2021, read our most recent guide on how to build a social media marketing strategy.