How to Host a Facebook Marketplace Auction – Several companies have made money by auctioning their goods on Facebook. Since you can build a Facebook profile for free, it’s a very cost-effective way to communicate with potential buyers and sell your goods. Though auctions are not the same as selling items at fixed rates, they are very simple to set up on Facebook.
Creating a Facebook Fan Page
Using your timeline solely for commercial purposes is against Facebook’s terms (see Resources.) Build a Facebook Page for your product or brand if you want to use Facebook for business. This type of page is open to the public, which ensures that everyone can view it, which has the added benefit of reaching a larger audience. To build a Facebook Profile, go to the Pages section of Facebook, pick “Local Business” or “Brand/Product,” and fill out all of the necessary information.
Adding your Items
Create a new picture album on your page with the title “Auction” to add items that you want to auction. Include essential information such as the scale, color, and quantity available in each photo’s description. In the comment section of each item, state the exact period within which that particular item will be auctioned and that people can bid. Add a phrase directing visitors to your page’s “Notes” section forbidding rules and shipping costs.
Read also: Facebook Marketplace – Buy And Sell
Adding Rules to Bidding
Add your bidding rules as a note under each photo to make them permanent on your Facebook Page. Indicate how bidding works, how much shipping will cost, and whether buyers will be able to merge orders. An auction can be conducted in a variety of ways. If you have multiples of the same item in stock, you can decide that those who comment first get it at a discounted price and receive invoices. Otherwise, you can ask users to write down the sum they are bidding on, and the item will be awarded to the highest bidder within the time limit. You will end the auction by announcing that the item has been purchased. You may ask bidders to leave their email addresses in the comment section, invite them to register, or post the winners’ names on the page and request that they send a private message to your page.
Having Your Auction Heard
You must tell enough people about your auction for it to be successful. To encourage visitors to like your Facebook page, add a “Like” button to your product website. Repost the auction link on your profile to let your friends know you’ve started an auction page. Their friends may notice this behavior and may be interested enough to visit the page. Use Facebook’s targeted advertisement feature by clicking the “Settings” icon underneath your page’s cover photo if you’re willing to pay for advertising. You can determine your target audience as well as your regular advertisement budget. Several users from your target audience can now see your profile in their newsfeeds.
Using Apps for Auctions
Users of Facebook business pages will host auctions using many third-party applications. Auction Everything, for example, shows auction items directly on your Facebook profile (see Resources), while BuddyBid and MonarchMarket have built a Facebook forum where users can bid on each other’s items. If you already have an eBay account, you can use the Auction Items app to view all of your eBay items for sale on your Facebook page.