TikTok Tips & Tricks | 4 Ways To Create A Trending Hit – Let me make an educated guess. You’re sitting at your desk, twiddling your thumbs, trying to find out how to tap into TikTok’s transcendental and timely world?
Marketers are starting to shift away from more conventional and obsolete advertising ways as more major brands realize their marketing potential, and they’re wondering if TikTok might be the new Instagram.
Furthermore, Gen Z has remained a mystery to many marketers for a long time. Although we know they consume most of their content online, answering the question of what content they associate with and why our content isn’t resonating with them has proven challenging. What we’ve learned is that it’s no longer enough to produce glamorous and extravagant advertisements; advertisers must now create relatable content that appeals to Gen Z on a personal level. TikTok is one example of a platform that excels at this. In 2018, they received over 800 million installs, and [66 percent of their users are under 30.]
This is why, as more marketers aim to engage a younger audience, TikTok is becoming increasingly popular. Fanbytes has partnered with brands including Warner Music, Deliveroo, and Missguided to create successful TikTok promotions. They will cater to their target audience on a platform that works without worrying about their rivals getting there first. So, if you want to join the trend, feel free to do so and learn how to make the most of the platform by building a trending TikTok hit using these four basic methods!
The Rise of TikTokTikTok, previously known as Musical.ly before being acquired by Bytedance in 2017, has been around for nearly two years and has over one billion downloads. But how did TikTok achieve such rapid growth, and how is it continuing to attract Gen Z’s undivided attention?
It could simply be because it hosts content that is “unapologetically wholesome” – content that is hard to come by elsewhere on the internet. Unlike Instagram, for example, TikTok is a platform that allows people of all ages to express themselves through short-form videos while maintaining their authenticity. How can you make the most of the platform and increase your chances of creating a viral sensation?
Use Influencers
There’s a reason why influencer marketing firms and outlets are springing up all over the place. Brands take influencer marketing more seriously as social media use continues to rise and becomes ingrained in our daily lives. Gen Z is now preoccupied with a wide range of social media platforms, and as a result, they have more control over the content they consume. As a result, advertisers have found it more difficult to reach them.
Many companies have found that collaborating with influencers to bring their dreams to life is the only way to avoid this. You can engage your target audience through a trusted, amused, and admired party by selecting influencers that have already formed a relationship with them.
How Do I Find Them?
As previously mentioned, influencers are a hot topic right now, so it’s important to remember that major brands including Warner Bros., Guess, and ASOS have chosen to prioritize TikTok influencers in their media plans. Here’s how to find the best TikTok influencers for your campaigns.
Influencer Search Tools
Fortunately, numerous search tools and programs have been introduced to help you find relevant influencers for your campaign. These tools have progressed to the point that you can now identify influencers based on particular keywords or hashtags, which can be incredibly useful if you’re searching for specific influencers in a specific niche. However, it’s important to note that although these tools are comprehensive, not all features are free and may have a cost.
TikTok Hashtags
If you want to do it yourself, you can always go to TikTok and look through the most famous TikToks or check for a related hashtag. We suggest identifying the influencers on TikTok and finding their information through other social media sites such as Instagram, and getting in touch with them there because the app won’t let you direct message them unless you’re mutually following each other. Most influencers will provide their contact information in their bio to stay informed about new opportunities.
Influencer Marketing Agencies
You can still prevent this by reaching out to an influencer marketing agency, which would already have influencers on their roster. As we do at Fanbytes, these agencies also provide other services such as content development and campaign management. So, not only will we be able to find the right influencers for your brand, but we’ll also be in charge of coming up with a creative marketing strategy, putting it into motion, and reporting back to you with the results. It’s nice and easy.
Use Hashtags
Many experts consider hashtags to be the primary driver of traffic on TikTok, as they can also be used to advance challenges. TikTok’s hashtag challenges mainly power user interaction on the app, but if you get it right, you can build your trending hashtag. When creating the hashtag, bear in mind that it should be something that can go viral and that other users can easily hop on and engage in.
When choosing your hashtag, it’s a good idea to look into previous trending hashtags, what they were, and why they were so popular. After that, try your hardest to duplicate their performance with your campaign.
A campaign we ran with Petit Biscuit to promote his new song “Sunset Lover” is an example of a new hashtag concept done well. Our idea was to create a challenge that invited users to use the hashtag #ShowYourParadise to “show their paradise.” We could get 5.4 million views and 1.1 thousand user-generated videos by designing a campaign that people wanted to be a part of.
Challenges
On TikTok, challenges come in several ways. Users can dance, lip-synch, perform a comedy skit, or share a heartfelt note. People want to be a part of them because they’re interesting, natural, interactive, and, most importantly, enjoyable. Encourage fans to follow the trend because nature is another perfect way to improve your viral chances. Using other social media sites to spread the word about the challenge makes it more available and allows you to reach a larger audience.
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Using trending memes and challenges to go viral on TikTok is also a good way to go viral. There are various ways to integrate the brand into current trending posts, including ads and entertainment. This works so well that challenge-driven traffic accounts for the majority of the app’s trending content.
You can try to use a specific song and a hashtag to create a good TikTok challenge. Consider Aurora’s #YouCanCry challenge: Fanbytes won the song’s trending status and TikTok popularity by keeping these two factors in mind. The campaign’s concept was to create a “duet chain” of TikTokers who made emotional movements before holding hands in solidarity with mental health awareness. Although the challenge started with an influencer duet chain, they invited their fans to join in and duet with them. As a result, it received 1.1 million hashtag views and became a TikTok trending topic.
Marketers can learn a lot from this campaign: the premise, plan, and execution are all outstanding examples of how to go viral in a matter of days.
Duet Chains
As described in the Aurora #YouCanCry challenge example, the duet chain feature tool has a lot of potential as a tool for creating a successful campaign. A duet chain is self-explanatory: it enables users to perform a duet by putting their videos next to each other. Users of TikTok have also used the platform to create reaction images, which have performed admirably. You can expect fast results when you use influencers to execute a duet chain because they have direct access to your demographic and are great at inspiring their followers to join in.
Conclusion
Now that you have all of the tools you need to optimize your TikTok campaign, you can take the appropriate measures to ensure that it reaches trending status. Utilize these TikTok tips and tricks to stay one step ahead of the competition and build a viral sensation today!