How to promote your Instagram account for free + Free tools- Note – This is a comprehensive approach to promoting your Instagram account for free.
If you’re solely looking for free tools to assist you in attaining this aim, AiGrow and Canva are great options.
Canva can assist you in creating an excellent look for your account.
On the other hand, Grow is a service that lends a helping hand when it comes to growth.
Instagram is changing, and it’s now a little bit different to advertise your business for free and organically on an Instagram account.
The good news is that; you can still expand your audience and business using free Instagram methods and tools.
In today’s blog, we’ll show you some of our top Instagram customer acquisition methods, tactics, and strategies.
Read also: Beginner’s Guide To Instagram | Eleven (11) Tips
By the end of this article, you’ll know how to promote your business on Instagram for free without having to buy followers or engage in any other unethical behavior.
How to promote an Instagram account for free
From the days of simply keeping track of your friends, social media platforms have come a long way. It has also evolved into a critical business tool.
If you play your cards well, Instagram is quickly becoming one of the top venues for generating organic leads.
Let’s jump straight into our first trip, which is critical for free Instagram promotion.
Building a content strategy
The two most critical components of any excellent strategy are what you post and when you post it, so here are some pointers on how to establish a content strategy that works.
Theme
This is what you call a friendly content theme if you’ve ever come across some accounts that seem lovely even before you’ve opened any of the photographs.
As with this account, you should stick to a theme to keep everything in order.
It can have a color scheme or carefully picked graphics that make it feel like it belongs to a brand.
You may also create templates for your posts by using your brand colors or other design elements.
After that, you must decide what kind of information you will post.
Contents That Can Promote Your Instagram Account For Free
Because you’ve already planned out everything, deciding what to post relieves the daily burden.
The following is the most crucial thing to keep in mind:
Most people use Instagram to have fun, not to feel like they’re in a commercial mall.
As an example, consider this:
Not only should you prepare to generate and publish a diversity of content, but you should also plan to create and publish a range of product samples (at least not for now).
Here are a few examples of different forms of material you can use in conjunction with posts about your product.
Controversial Posts
Talk about your (or your brand’s) values and stand up for what you believe in, even if it means losing a few followers.
Read also: Getting Started On Instagram: 10 Things You Need to Do
Yes! You heard us correctly; sooner or later, you will have to talk about yourself or your brand, the things you love, and even what you oppose.
Its most significant advantage is that it elicits an emotional response from your audience. It’s a pleasant sensation to have a feeling that suggests you’re alike.
Funny Posts
What types of postings are the most popular?
How many times have you sent or received a hilarious post from a friend?
Making a witty post about your field can make your audience chuckle, making it easier and faster for them to fall in love with you.
Educational Posts
This is just another excellent incentive for your fans to click the “follow” button.
You give them a reason to return to your page and an excellent incentive to follow you for a long time by teaching them something.
UGC stands for University Grants Committee (User Generated Content)
You don’t have to develop all of the content yourself, which is terrific news.
See How to Get Free Instagram Followers for more information (No survey)
Using at least some content that comes directly from your audience is the ideal technique.
This accomplishes for you to give your brand more credibility by serving as social proof that other people have purchased from you and enjoyed what you have to offer.
Not only can you repost these on your account for your followers to see, but the people who originally posted them will also see them, increasing your organic reach.
But the truth is that you can’t just expect this to happen; especially if you’re a small business, you’ll need to provide incentives to get things rolling.
It may be a special offer or even a freebie, or you could have a contest; in either case, be very explicit about what you want people to submit.
Say you post this type of photo with this hashtag and then tag us in the post to enter, and then all you have to do is share the posts on your account as they come in.
The most excellent way to promote an Instagram account for free is to use User-Generated Content.
All of the above content categories can be combined with posts about your product, behind-the-scenes, unboxing, and anything else connected to your product or service.
Another benefit is that these posts are highly shared, which means that they can help you market your account for free.
Recommendation:
We suggest coming up with three to five different types of postings that you can alternate between.
This way, you’ll never run out of ideas, and your audience will come to expect the many types of postings for which you’ve been renowned.
You may also utilize AiGrow to find fresh content ideas. Signing up for AiGrow is free, and it comes with a slew of other perks that we’ll go into later in this post.
Use All The Features To Promote Your Instagram Account For Free
If you want to advertise your Instagram account for free, you should take advantage of every option accessible.
You shouldn’t limit yourself to Instagram posts because they don’t generate as much interaction as the other tools Instagram has to offer.
Here, we’ll go over some of Instagram’s additional features and show you how to take advantage of them to promote your account for free.
IGTV
Going live is one of the best things that has occurred to social media and marketing in general.
It allows you to interact with your customers in real-time, which is a fantastic opportunity for any company. In addition, live videos give your brand a more human face as if it were a natural person behind it.
You can use the live video for anything: a live contest with prizes, an announcement of a new product or service, or just a live Q&A where your audience can ask you any question.
You can try doing a cooking show, a tutorial, or teaching a new skill using a live video if you’re in a restaurant.
This is your big chance to do it right if you’re a content provider who relies on engagement.
Instagram Stories
If you’re not already leveraging tales in your business, this is where you should start.
Storytelling has a lot of promise for generating leads.
It’s also a terrific method to promote new products, a new blog article, a photo, or a video you’ve made.
What you want to do is share captivating Instagram stories that encourage your followers to interact with your material.
In general, you can either ask your audience a question in one story and then publish their responses as follow-ups to that story, or you can invite them to submit questions to you, which you then answer in a second narrative video.
That one is one of our favorites because it keeps the conversation going and provides you with infinite stuff.
You can use polls to display video or audio clips from your most recent video or podcast episode. You can even repurpose your existing content into a short video tale if you do this.
There are so many possibilities here, so get inventive.
You can use up to ten hashtags in a store, and here’s a pro tip:
By mixing the typeface with the solid background of your tale, you can hide your hashtags.
As a result, you’ll be searchable, which is a fantastic method to market your Instagram account for free.
This way, folks can type in a hashtag, and you’ll still be found for it, but your narrative won’t be cluttered.
Optimize Your Bio
Because your Instagram bio is the first thing your followers will see, it’s critical to make the most of it.
The first step is to transform your Instagram account into a commercial account.
It’s simple to do; go to your settings, then your business’s Facebook page, and you’re ready to go.
What exactly goes into an Instagram bio that is optimized?
First, find a photo that represents your company; branding is crucial here.
It can be your logo as long as it’s legible and fits in the small circular space reserved for the profile photo.
Use a great photo of yourself if you’re a business coach or a personal brand.
PhotoFeeler can assist you in determining whether or not you have chosen an excellent profile photo.
You may quickly create an account and upload a photo to the platform.
People will rate it and even leave feedback to help you improve it.
Then, in your bio description, you should add keywords in your name or hashtags.
Then you’ll want to direct visitors to your offer by including a link to your landing page in your bio.
Finally, rather than simply mentioning something like “we’re a catering company,” you could jazz up your bio a little bit.
You want to make a point about how your company differs from others in your field.
The goal is specific, so describe the problem you address or the change you bring to the table.
Emojis are a great way to express yourself in this situation.
Your bio area has a limited number of characters. Therefore emoji might help you make it more interesting.
Hashtag Strategy
Hashtags are a fantastic method to promote your Instagram account, and they’re entirely free.
They allow you to get discovered by new people who are looking for information on your topic.
Make a list of the terms you want to use as a starting point.
Then type them into Instagram’s search bar (or utilize AiGrow), and you’ll see a slew of related tags appear.
It also displays how many other posts use it. This will give you an idea of the degree of competitiveness involved.
Using many tags from various levels of popularity is a good idea here.
You want to take advantage of all four types of hashtags:
A select handful, perhaps with millions of posts
Hundreds of thousands in some cases
Some have tens of thousands, while others have a thousand or fewer.
Maintaining a nice healthy balance of popularity levels is what allows you to be discovered at every stage.
The most popular ones will find you the moment you publish.
The less well-known ones will keep you around for a while.
You may market your Instagram account for free if you follow the techniques and tactics we mentioned.
The only thing left is a little bit of Instagram algorithm information that you don’t generally hear from everyone.
Instagram Algorithm
Having a thorough understanding of the Instagram algorithm and its changes boosts your chances of getting a free Instagram promotion.
This is because you are already aware of the tips and tricks they are paid to share.
Let’s get this party started.
Ghost Followers
When you submit a photo on Instagram, the algorithm ensures that all do not see your followers.
It merely shows it to 10-20% of them and then waits to see if they interact with your material. The answer to this question determines whether or not more people will see your post.
You’ve probably guessed the significance of ghost followers and the importance of finding and eliminating them.
Also, see 2021’s definitive guide to Instagram image size.
You can also go here to read an excellent article that explains how to spot them and get rid of them without harming your account.
Action Limits
Since the beginning of 2019, Instagram has taken significant steps to combat spam.
As a result, it has established a daily action restriction.
Instagram can recognize bots and spammers since your actions are limited to a certain amount per hour.
The Unwritten Rule
Many elements influence Instagram’s decision to show you to more people or even send you to the explore page, but the most crucial one is this:
You should be thought of as a person who is active on Instagram and provides stuff regularly.
It’s critical to publish at least 20 posts per month, and for optimal results, aim for 30.
The same idea applies to stories (aim for 1-3 every day).
You should publish both posts and tales regularly.
Conclusion
Although you won’t hear this from many people, you may promote your Instagram account for free.
The truth is that all you have to do is correctly set up your account, post shareable material, and adhere to unwritten Instagram guidelines.
Read also: Shopify Merchant; and how to Connect Shopify Store to Facebook Marketplace
You won’t believe it, but grow and Canva are the only tools need. Both of them provide you access to a wide range of functions and can have a significant impact on your progress.
So, how about you? Do you think it’s possible to advertise your Instagram account for free?
Have you tried any of the strategies we’ve discussed?
Do you have anything else you’d like to add to our list?
Would you please leave a comment and let others benefit from your experience?