How To Find And Gain Trust From Online Customers – Marketing has a lot of moving parts, and the online elements are becoming more important with each passing day. Much of what happens on the internet nowadays is centered on content. It’s how people find you, why they pay attention to you, and how you begin to exchange value. Without a content platform to build on, a lot of time and effort will be wasted in the subsequent stages.
People nowadays have come to expect that they can find information about any product, service, company, individual, cause, or challenge they are facing by simply using their preferred search engine. If they can’t find content that you’ve created, there’s a good chance you’re not deserving of their trust. This brings us to the two most important content strategy categories: building trust and educating your customer.
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Here are four ways to increase online trust:
1. Create a blog
Because it makes content creation, syndication, and sharing so simple, this is the best place to start with your content strategy. Search engines adore blog content, and this is where you can organize a lot of your editorial ideas. This can easily be expanded and adapted to become an article, workshop, or ebook content.
2. Use of social media
You must take advantage of all free opportunities to create social media profiles on sites such as LinkedIn and Facebook, as well as in online communities for publications such as BusinessWeek, Entrepreneur, and Inc. The content-as-strategy game includes creating rich profiles and optimizing links, images, and videos that point back to your main site.
Ratings and review sites like Yelp, MerchantCircle, and CitySearch have exploded in popularity as hubs for user-generated content. When you consider that Google, Yahoo, and Bing all allow users to rate and review businesses, you have a growing category of content in which you must participate.
4. Client testimonials
These are extremely effective content types. Customer testimonials should be sought in a variety of formats, including written, audio, and video. On Google and YouTube, this content adds important trust-building endorsements and makes for great brand-building assets.
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Here are four ways to provide educational content:
1. The white paper on the point of view
Every company should have a well-developed core story that is documented in a white paper or ebook. This content should go into great detail about what distinguishes your company, what your secret sauce is, how you handle customer service, and why you do what you do.
Presentations, workshops, and seminars (both online and in-person) are excellent ways to provide education with a social component. One of the most effective ways to generate, nurture, and convert leads is to turn your point-of-view white paper into a 45-minute, value-packed session.
3. Frequently Asked Questions
There’s no denying the value of information packaged in this format but go beyond the questions that are frequently asked to include those that should be asked but aren’t, especially those that help you stand out from your competition.
4. Case studies of success
Building rich examples of actual clients succeeding as a result of using your product or service offerings is a fantastic way to help people learn from other people and businesses in similar situations. Prospects are more likely to put themselves in the boat when they see themselves in a success story.
One thing we know for certain is that when people want to find a business, they search for it online. As a marketer, you must make this simple for them by mastering local online marketing before your competitors. This means you need to be laser-focused on winning searches that are conducted with the goal of locating something nearby. This includes showing up on maps and in mobile browsers.
Here are five things you can do to improve your local search visibility:
1. Make your web pages exude a sense of place
There are numerous methods for localizing your website pages. This is one of the underlying elements that inform search engines that your business is indeed local.
2. Take control of your local search profiles by claiming and improving them
Google, Yahoo!, and Bing want you to claim and build rich information for local profiles in their local search directories. When people search for local businesses, this makes their job easier.
3. Play the game of ratings and reviews
There are numerous local business directories that include user ratings and reviews. You could be losing business because of one bad review if you’re not paying attention to the major sites and monitoring what’s being said.
4. Make sure your listings and citations are up to date
Citations are references to your company and its location that appear on other websites. These are an important part of the ranking algorithms because they ensure that your company is truly local.
5. Run a topic group on a social media platform
Create a local niche group on social media sites like Flickr, Facebook, LinkedIn, Meetup, or Biznik, and build a community of users around the local theme. If you can identify a topic that others are interested in, you may be able to create a useful and vibrant local tool while also enhancing your own local presence.