Getting Started On Instagram: 10 Things You Need to Do – You’ve probably heard every reason why Instagram is a fantastic tool for small businesses. Perhaps you’ve even created an Instagram account for personal usage.
However, do you understand how Instagram works and what it takes to set up an Instagram account for your business?
Here are the first ten things you should do:
1. Download the app
Instagram is unique among social media platforms in that it is primarily a mobile platform.
Once you’ve set up your account, you’ll have a desktop page to look at, but the majority of your activity will take place via the mobile app.
2. Choose a recognizable username
With an email address or a personal Facebook account, you can sign up for Instagram.
You’ll be asked to choose a username once you’ve signed up.
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Your username will be visible to the public and will be the first thing people see when searching for you on Instagram. Therefore, make sure the username you choose is memorable and as similar to the name of your company or organization as feasible.
Instagram will also ask for your real name when you sign up. You can provide your full business name here, which will help people locate you using Instagram’s search function.
3. Update your profile
Instagram allows you to write a 150-character bio about your company. You’ll want to be clear and concise about who you are as a business and what you provide because of the text constraints. You’ll also want to include your location if you serve a local clientele.
Constant Contact uses the bio to explain our objective and show people what kinds of photographs we post on Instagram.
You can also include a link to your company’s website, which users can view directly from their mobile devices.
4. Add a recognizable profile picture
The perfect Instagram profile photo will have a resolution of 400 x 400 pixels.
The most crucial thing is that the photo you chose is recognizable to individuals familiar with your company. In most circumstances, your company’s logo will be the ideal option.
Only a mobile device can be used to change your profile photo. However, Instagram allows you to import your logo from Facebook or Twitter if you don’t have it saved on your phone or tablet.
You can also use Instagram to shoot a fresh photo.
5. Research
It may not sound pleasant, but you won’t know what content performs well unless you have a firm idea of the types of photographs others are sharing. And, fortunately for you, Instagram research involves less staring at heaps of data while wearing a lab coat and more looking at attractive photographs.
Begin by looking for a company in your field with a sizable Instagram following, a similar target audience, and a high degree of engagement. What do they send most frequently, and when do they send it?
Even though you wish to set yourself apart from the competition, you must know what others are doing.
6. Post your first photo
Now that you’ve completed your profile, it’s time to take your first photo.
To begin, go to the bottom of the screen and click the icon in the center.
You can either take a photo by tapping the circle in the center of the screen or upload an image by clicking “Library” on the bottom left.
You will have the opportunity to crop a photo before uploading it. After that, you’ll be able to choose from a variety of upgrades.
Several filters scroll across the bottom of the interface, and you can choose from them. (Double-tap the filter to add a border or change the filter’s strength.)
You may also use the “edit” button to access a variety of other photo-altering options.
When you’re satisfied with your photo, click “Next” in the upper right corner of the screen. You’ll be able to add a caption as well as hashtags here.
You can also add tags and give the location a name.
7. Setting up your location
You’ll see a list of previously used places in your general vicinity when you click Add Location.
If you have a physical site, someone may have already given it a name. For example, you can name your store, restaurant, or office if it hasn’t been called yet.
The location name will appear in blue after your photo has been shared. When you click on the name of your place, you’ll see all of the images that have been tagged there. This can be a terrific way to find out what people enjoy about your company and what they want to share about it.
8. Tell people you’re on Instagram
You’ll see a list of previously used places in your general vicinity when you click Add Location.
If you have a physical site, someone may have already given it a name. For example, you can name your store, restaurant, or office if it hasn’t been called yet.
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The location name will appear in blue after your photo has been shared. When you click on the name of your place, you’ll see all of the images that have been tagged there. This can be a terrific way to find out what people enjoy about your company and what they want to share about it.
9. Follow others
The search option on Instagram makes it simple to find people and brands to follow.
You can look for hashtags that are related to your industry or search by username.
Following more people and businesses is a terrific way to meet new people and get ideas for your Instagram account.
10. Get social
You’ve created your account, understood the basics, and discovered the proper people to follow; now, it’s time to start developing an Instagram presence for your business.
Engaging with the people who follow you on Instagram is an integral part of growing an audience. You’ll get a notification if someone likes or comments on your photo.
You can respond to someone in a photo’s comments using the “@” sign followed by their username.
When someone tags you in a photo, you’ll get a notification. On your Instagram profile, you can see all of the photographs in which you’ve been tagged.